Friday, September 25, 2020

COVID & Retail, Amazon, dressing to impress.

COVID has certainly reshaped retail. My own default has become 'get it on Amazon' for anything except those things that are too bulky to mail (mostly storage containers like trash cans) or perishable (plants, ice-cream). Clothing shopping remains an in-persons activity, due to the need to try things on. But the empty store front and deep sales suggest that is not going so well. People aren't going out so much, and working from home, a T-shirt and shorts does the job. There is, frankly, less need to look good, and the stains/wear that would otherwise be the death-knell for an item of clothing are suddenly less relevant. On the flip side, when people do go out, I see them dressing really well--in event has to be special to bring people out, and the people dress accordingly--making an occasion of it. (Of course, I can only speak for my own milieu-white collar and professional).

 


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